The Drinkworks Sales Playbook is a resource guide for sales representatives. The purpose of the Sales Playbook to help sales representatives better understand the key features and benefits of the Drinkworks product and provide them with tactical and strategic information about representing the brand and device to consumers and retailers.
The Drinkworks Sales Playbook is not intended for general public use and requires a login and password provided by Drinkworks Corporate management.
>Target Audience
The Target Audience is sales and brand representatives for Keurig, Anheuser Busch, and Drinkworks. The Drinkworks product is as yet unreleased so these individuals have been and are in the process of being selected from an existing network of brand managers, retailers, and distributors of Keurig and Anheuser Busch products.
> How Do Users Obtain an Account?
When users of the Drinkworks Sales Playbook have been identified and selected they will be sent an email with their login and password. A team of Drinkworks product managers will approve new user account creation, including logins and password generation.
> Distribution of the App
This app is meant for distribution across multiple clients companies. Some end users will be employees of Keurig or Anheuser Busch, others will be from distribution partners and affiliated retailers, still others may be independent contractors.
> Country of App Distribution
This app is meant for distribution in the US only.
> Internal or External Distribution
This app needs to be accessible to both internal and external partners and affiliates.